For example, you may have seen CBD infused coffees at your local, hipster café, CBD bath bombs and even sexual lubricants.
Tom concluded that much of CBD’s popularity comes from “its potential to give people balance in their lives.” He added that Grass & Co. would describe their range as “supplements to support a healthy and active lifestyle.”
As of recently, the mainstream media is speculating as to whether the benefits of CBD are “overstated” and one Opinion Piece in The Guardian called CBD a “scam” in which consumers are being “conned”. Alongside the lack of research available, much of the criticism is down to the fact that CBD is now advertised as being in a whole host of products where exact amounts, quality and sourcing are not transparent.
How sustainable is cultivating CBD?
According to one report carried out in Australia, industrial hemp is considered as a crop that can “contribute significantly” to the government’s aim to “reduce global atmospheric Carbon Dioxide.”
Instead, CBD has been praised anecdotally as a “miracle cure” for both pain and stress relief.
In short, no. The Cannabis family is better known for the marijuana plant, but it’s a mere cousin of hemp. The marijuana plant is manipulated most commonly for its ingredient THC (tetrahydrocannabinol) which has psychoactive properties. The CBD ingredient however, deriving from hemp, does not cause a ‘high’ in the same way. According to the World Health Organisation, “CBD exhibits no effects indicative of any abuse or dependence potential” in humans and there is “no evidence of public health related problems associated with the use of pure CBD.”
In the UK, while almost all cannabinoids are controlled substances under the Misuse of Drugs Act 1971, CBD is not. Bulgaria was the first in Europe and the United Kingdom is also leading the way, having just started selling CBD products en masse in popular health chain Holland & Barrett. The products must have less than 0.2% of THC in them in order to be sold, according to the Home Office. In other words, CBD products are allowed to contain miniscule traces of THC, but not so much that it is noticeable by users.
Being a distributor in the California market since 2014 helped us to understand which CBD products were helping people find relief from their ailments. We’ve worked with hundreds of products over the years and determined that full spectrum products, rather than CBD isolate products, were consistently providing the relief people hoped for.
With the proliferation of CBD isolate products, we recently wrote a blog about the results between CBD-only products versus products made from whole flower CBD. It’s important information for every consumer primarily concerned with medicinal benefits to understand. For example, “pure” CBD as being marketed by merchants who sell CBD isolate is not the most desirable type of supplement for medicinal value. As a metaphor, would it be healthier to eat an orange or to chemically extract the vitamin C from an orange and consume it on its own, with none of the other healing properties available in the orange?
The Entourage Effect
In 2016 after being in business for more than 2 years, we learned about a proprietary extraction technology which keeps intact and raw the entire flower, providing a complete plant medicine. At the time we had many other products, and we added the Whole Flower CBD products to this website. Very soon, the fantastic feedback came pouring in.
One of the most interesting things we learned when investigating the benefits of whole flower CBD compared to the other CBD products available, is something called The Entourage Effect. Top research scientists as well as patients are discovering that whole flower cannabis products are providing better results than products made with isolated THC and/or CBD. They’ve even given a clever name to what they’ve discovered – The Entourage Effect.
A review of past research into the anti-inflammatory effects of CBD had revealed to the scientists that administration of pure, or isolated, CBD in these pre-clinical studies resulted in a bell-shaped dose-response curve, meaning that CBD stopped having any therapeutic effect beyond a certain amount. (This is one of the reasons it can be difficult to figure out what dosage of CBD is best for each individual). The researchers wondered whether a whole plant CBD extract would respond any differently. They discovered that unlike the bell-shaped dose-response curve of isolated CBD, the anti-inflammatory, anti-pain response of whole plant CBD increased with dose, making whole plant CBD ideal for clinical use.