Good candidates can be micro-influencers, journalists, editors, press release sites, newspapers, industry thought leaders/influencers, TV channels, high authority blogs . the whole shebang. These are the partners who will help push your PR message and get people talking about your CBD brand. All this should be part of your robust marketing plan .
Work on a robust brand strategy that will be used as a guideline to identify and promote your products. Revisit your UVP, knowledge of your target audience, and set clear goals that will form the foundation of your brand strategy.
It’s simple. It presents the benefit. It addresses a common problem for many elderly people: pain management.
Build a robust presence online around your CBD oil brand
The legal status of CBD products varies from state to state. CBD consumers can come from all backgrounds, ethnicities and age groups. As such, developing the right targeting strategy can be a challenge if you don’t have answers to the right questions from the outset.
Despite the negative talk around email marketing, email is very much alive and kicking. In fact, one of the best ways to promote your brand online is through compelling emails. It is effective and enjoys a high click-through rate (CTR). In fact, according to a 2014 study , email delivers the highest return on investment (ROI) among most marketing avenues.
In this way, your online presence will market and sell for you nonstop. The best part of this is that you don’t have to spend a fortune to accomplish this.
Extend your brand online to make it instantly recognizable as a leader in the industry.
Featuring legitimate customer testimonials on your website that make statements in compliance with all laws will boost your reputation and keep customers returning for more. Send out newsletters, offer discounts for recurring customers and encourage them to invite a friend in return for a free product if you want to achieve better overall engagement and increase the likelihood of customers returning.
While it might be tempting to boast about CBD’s medicinal properties to the whole world via online CBD marketing, the Food and Drug Administration (FDA) does not approve of this. Avoid the following to sidestep potential repercussions.
2. Untested assumptions.
“Deceptive marketing of unproven treatments raises significant public health concerns, as it may keep some patients from accessing appropriate, recognized therapies to treat serious and even fatal diseases,” reads an official statement from the former commissioner of the Food and Drug Administration (FDA) Scott Gottlieb, M.D.
Every single thing you say (including consumer reviews, testimonials, social media posts, marketing, and claims made on any forum where the consumer may see the product) when trying to lure in buyers with an online CBD marketing campaign must be backed up by reputable sources and cited where/when necessary. Claims must always be substantiated, credible and authentic and avoid making disease or health claims. Anything that cannot be proven simply cannot be used in your marketing material, so just remember this.
Whether you decide to outsource your content marketing to an expert in the industry – this is a highly recommended time-saving strategy that ensures quality content and rules out plagiarism – or write the content yourself, you should not ignore the potential of curating keyword-friendly, informative content that keeps people returning for more.