Recommended: Read our full, in-depth How to Start a Coffee Shop Business guides, inspired by coffee professionals, they will help make your coffee dreams real, from sourcing beans to hiring baristas, forming an actual company, getting a POS System, and everything in between.
Recommended: Are you interested in a CBD oil business? Check out our general How to Start a CBD Oil Buisiness guide.
Why Serve CBD?
The evolution of cannabidiol (CBD) in American culture accelerated after Congress passed the 2018 Farm Bill. Experts now expect this $390 million industry to grow into the billions within a few years.
Serving CBD oil, sometimes called hemp extract oil, also can lure curious customers into your shop to try a new, exciting product in a familiar format — their morning cup of coffee. Depending on your location, offering CBD-infused beverages can help differentiate your coffee shop from the competition.
Specialty coffee shop menus commonly feature a variety of add-ons, such as flavored syrups and alternative kinds of milk. Not only do these add-ons help diversify a menu, but they also create a more profitable beverage. In the case of CBD, this additive can double a drink’s profitability.
I suppose you could say that up until roughly a month ago, I hadn’t given the CBD movement, as it pertains to the beauty and wellness industry, a fair shot. I had experimented here and there with balms, lotions, sprays, and under-the-tongue strips, but nothing stuck. I was intrigued, but I didn’t experience anything miraculous. Therefore, I let my CBD product stash slip to the wayside. The one product I had strangely neglected? Cannabis oil. Which is weird considering oil-filled tinctures are one of the most popular ways to imbibe right now. Leave it to me to miss the train entirely only to arrive late to the party months later. Alas, I’m here now and ready to share my newest morning ritual: a CBD-infused elixir of happiness that irons out my nerves while allowing my much-needed coffee high to do its thing. Yep, squeezing CBD oil into my morning coffee has changed my life for the better. It’s not surprising considering the plethora of research correlating the compound with decreased anxiety. Let me explain.
Avoid buying products labeled as cannabis sativa oil (also known as hemp seed oil), which does not contain CBD.
The next morning, I blended the contents of the bottle up with collagen (because I add Vital Proteins to pretty much everything I drink) and took my first sip. I was immediately impressed with the taste—so creamy, dreamy, delicious, and not at all skunky. Settling into my couch with my laptop (lazy Sunday mornings are when I like to get myself organized for the upcoming work week), I continued to sip. Normally, and as it would for anyone, diving into my inbox, scanning the upcoming week’s calendar, and plotting out all my upcoming to-dos sends shivers of nerves and anxiety down my spine. I love my job, but it comes with its fair share of stress. Miraculously, however, I felt calm, cool, and collected. As my fingers skipped away at lightning speed on my keyboard courtesy of that 80 milligrams of caffeine, I didn’t have the usual side effect of nerves, jumps, or jitters. I felt good, and on my way home from the gym later that day, I picked up a couple more bottles of Kickback. What can I say? I was high for it. Of course, “high” not to be taken literally, as CBD—aka cannabidiol—is a non-psychoactive compound of cannabis.
Fast-forward a couple days and a couple bottles of the aforementioned CBD coffee later, and I was 100% sold. My wallet, however, was not. Kickback is supremely formulated with organic, high-quality ingredients, and justly, the price per pickup runs high. So when I chatted with Byrdie’s wellness editor (and unofficial CBD whisperer), Victoria Hoff, the following week, she sparked the obvious idea to make my own. Of course, I love the convenience and hard-to-mimic deliciousness of Kickback, but I could easily create something just as delicious at home with a tincture of CBD oil and my favorite go-to brewing method. She was right, and for the past few weeks, I’ve experimented with my two favorite tinctures (both are from Charlotte’s Web) to create my own anxiety-melting concoctions of coffee. My wallet has felt satisfyingly heavier.
I’ve talked before about how walking the aisles of the grocery store is one of my favorite pastimes. There’s something incredibly soothing about being in my own little bubble, alone (hi, I’m an introvert), while also doing my bod some good by crafting a nourishing menu for the week. Further, Erewhon Market, L.A.’s iconic, super-healthy-eating pit stop, is my ultimate mecca. It was there that I discovered my first gateway into the land of CBD-concocted sips. On the search for a quick hit of caffeine, I was scanning the wall of cold-brew potions when my eyes landed on Kickback, sweetly bottled tea and coffee brews spiked with a strategic amount of CBD. With five different enticing flavor profiles to choose from, I ultimately landed on Coffee Date, a delicious and ultra-clean melding of organic coffee, organic coconut milk, organic date syrup (a healthier, non-refined sweetener), and, of course, extracted hemp. [Editor’s Note: This product is no longer available.] Numerically speaking, one bottle contains a perfectly proportioned balance of caffeine (80 milligrams) and CBD (20 milligrams). Slightly nervous, I bagged it and headed to the checkout.