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CBD (Cannabidiol) is an exceptional medicinal molecule that is used for pain management, relaxation, neutralizing free radicals, and stress relief. “The body, including the skin, holds endocannabinoid receptors that trigger physiological reactions,” Jennifer Norman, founder of Humanist Beauty, explains before adding, “topical application and ingestion of CBD can aid in the body’s homeostasis (or balance).”

While some people are jumping at the opportunity to try something new, others voiced their apprehension about trying products that include oil from a plant that is often stigmatized and ridiculed. We spoke to the founders of the CBD brand Sundree, and they urge you to rethink your beauty needs and learn the facts. Getty Images – Anna Efetova

“The stigma around CBD is changing as more consumers are seeing the topical benefits of this active botanical,” Sahar Sanjar Dejban and Sahar Nezhad tell us about the ingredient that is sometimes associated with drugs and marijuana use. “The negative connotation about the CBD industry goes back to misinformation, and more specifically a misunderstanding of the ingredient.”

What is CBD?

Growing Popularity

So, what’s with all the smoke behind CBD? According to LumiBloom founder MacKenzie McClain Hill, it’s the latest trend to take over the beauty industry. “Beauty brands are always looking for the next best thing to not only help separate themselves from the others, but also to excite their consumers,” she explains.

If you’re a beauty enthusiast, you may have noticed that CBD-infused products are blazing the skincare industry. In fact, the last time we went shopping online on our favorite beauty outlet, we discovered pages upon pages of cannabidiol oil-infused products available in everything from bath salts and body lotion to hydrating lip balm.